In the first quarter of 2022, roughly 31 percent of the YouTube influencer marketing videos of brands and companies that activated YouTube contest and giveaway campaigns with sponsored content achieving at least 10,000 views were sponsored by players from the food and drink industry. The second strongest industries were gaming, entertainment, as well as auto/transportation, having sponsored 19 percent of the analyzed contest and giveaway videos each.
Distribution of YouTube influencer marketing contest and giveaway videos in the United States and Canada in 1st quarter 2022, by industry
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Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.
Percentage points exceeding 100 percent are probably due to rounding.
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NeoReach. (July 29, 2022). Distribution of YouTube influencer marketing contest and giveaway videos in the United States and Canada in 1st quarter 2022, by industry [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1330785/youtube-influencer-marketing-contest-giveaway-campaigns-industry/
NeoReach. "Distribution of YouTube influencer marketing contest and giveaway videos in the United States and Canada in 1st quarter 2022, by industry." Chart. July 29, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1330785/youtube-influencer-marketing-contest-giveaway-campaigns-industry/
NeoReach. (2022). Distribution of YouTube influencer marketing contest and giveaway videos in the United States and Canada in 1st quarter 2022, by industry. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1330785/youtube-influencer-marketing-contest-giveaway-campaigns-industry/
NeoReach. "Distribution of Youtube Influencer Marketing Contest and Giveaway Videos in The United States and Canada in 1st Quarter 2022, by Industry." Statista, Statista Inc., 29 Jul 2022, https://www.statista.com/statistics/1330785/youtube-influencer-marketing-contest-giveaway-campaigns-industry/
NeoReach, Distribution of YouTube influencer marketing contest and giveaway videos in the United States and Canada in 1st quarter 2022, by industry Statista, https://www.statista.com/statistics/1330785/youtube-influencer-marketing-contest-giveaway-campaigns-industry/ (last visited July 22, 2024)
Distribution of YouTube influencer marketing contest and giveaway videos in the United States and Canada in 1st quarter 2022, by industry [Graph], NeoReach, July 29, 2022. [Online]. Available: https://www.statista.com/statistics/1330785/youtube-influencer-marketing-contest-giveaway-campaigns-industry/