YouTube influencer branding & awareness videos in the U.S. & Canada 2022, by industry

Published by Statista Research Department, Feb 20, 2024
In the first quarter of 2022, roughly 38 percent of the YouTube influencer marketing videos of brands and companies that activated YouTube branding and awareness campaigns with sponsored content achieving at least 10,000 views were sponsored by players from the tech industry. The second strongest industry was gaming, having sponsored 25 percent of analyzed branding and awareness videos.

Distribution of YouTube influencer marketing branding and awareness videos in the United States and Canada in 1st quarter 2022, by industry

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Release date

July 2022

Region

Canada, United States

Survey time period

Q1 2022

Supplementary notes

Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

Missing percentage points to 100 percent are probably due to rounding.

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