Perception of functional properties of Korean food worldwide 2023

Published by
Nina Jobst,
Sep 20, 2024

According to a survey conducted among residents of various cities worldwide in 2023 on the functional image of Korean food, more than 28.6 percent of respondents said they thought of Korean food as rich in flavor. A further 28.4 percent answered they found it reasonably priced.

Perception of functional properties of Korean food worldwide as of October 2023

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Release date

January 2024

Region

Worldwide, South Korea

Survey time period

August 14 to October 6, 2023

Number of respondents

9,000 respondents*

Age group

20-59 years

Method of interview

Online panel

Supplementary notes

* 9,000 respondents in multiple cities. Surveyed cities included Beijing, Shanghai, Tokyo, Taipei, Bangkok, Kuala Lumpur, Jakarta, Sydney, Ho Chi Minh City, New York City, LA, Toronto, Paris, London, Rome, São Paulo, and Dubai.

Multiple answers were possible.

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