In the first quarter of 2022, 42 percent of ad buys on YouTube were post-roll ads - ads that play after a publisher's content. Conversely, 97 percent of ad buys on other video platforms were pre-roll, meaning they played before a publisher's content.
Distribution of digital video ad buys in the United States in 1st quarter of 2022, by ad placement
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Insider Intelligence. (July 27, 2022). Distribution of digital video ad buys in the United States in 1st quarter of 2022, by ad placement [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1325750/distribution-digital-video-ad-placement-us/
Insider Intelligence. "Distribution of digital video ad buys in the United States in 1st quarter of 2022, by ad placement." Chart. July 27, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1325750/distribution-digital-video-ad-placement-us/
Insider Intelligence. (2022). Distribution of digital video ad buys in the United States in 1st quarter of 2022, by ad placement. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1325750/distribution-digital-video-ad-placement-us/
Insider Intelligence. "Distribution of Digital Video Ad Buys in The United States in 1st Quarter of 2022, by Ad Placement." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1325750/distribution-digital-video-ad-placement-us/
Insider Intelligence, Distribution of digital video ad buys in the United States in 1st quarter of 2022, by ad placement Statista, https://www.statista.com/statistics/1325750/distribution-digital-video-ad-placement-us/ (last visited October 02, 2024)
Distribution of digital video ad buys in the United States in 1st quarter of 2022, by ad placement [Graph], Insider Intelligence, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1325750/distribution-digital-video-ad-placement-us/