According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, a large majority of 88.5 percent of respondents answered that they used online marketplaces, such as Amazon or Coupang for online purchases during the last three months. Directly purchasing items on a retailer or brand website came in second with a respondents' share of around 29 percent.
Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022
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Rakuten Insight. (July 19, 2022). Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. "Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022." Chart. July 19, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. (2022). Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. "Different E-commerce Channels Used for Purchases during The Last Three Months in South Korea as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight, Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 Statista, https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/ (last visited November 18, 2024)
Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
