According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, a large majority of 88.5 percent of respondents answered that they used online marketplaces, such as Amazon or Coupang for online purchases during the last three months. Directly purchasing items on a retailer or brand website came in second with a respondents' share of around 29 percent.
Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (July 19, 2022). Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. "Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022." Chart. July 19, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. (2022). Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight. "Different E-commerce Channels Used for Purchases during The Last Three Months in South Korea as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
Rakuten Insight, Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 Statista, https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/ (last visited December 19, 2024)
Different e-commerce channels used for purchases during the last three months in South Korea as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1325498/south-korea-e-commerce-channels-used/
