With 73 percent brand awareness, Chime is the most well-known neobanking brand among internet users in the United States, followed by SoFi with a brand awareness of 59 percent. Third place in this ranking goes to E*TRADE, with 58 percent of respondents knowing them.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading neobanking and neobrokerage brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading neobanking and neobrokerage brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1308347/most-well-known-neobanks-and-neobrokers-in-the-united-states/
Statista. "Leading neobanking and neobrokerage brands ranked by brand awareness in the United States in 2023." Chart. November 14, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1308347/most-well-known-neobanks-and-neobrokers-in-the-united-states/
Statista. (2023). Leading neobanking and neobrokerage brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1308347/most-well-known-neobanks-and-neobrokers-in-the-united-states/
Statista. "Leading Neobanking and Neobrokerage Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1308347/most-well-known-neobanks-and-neobrokers-in-the-united-states/
Statista, Leading neobanking and neobrokerage brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1308347/most-well-known-neobanks-and-neobrokers-in-the-united-states/ (last visited November 23, 2024)
Leading neobanking and neobrokerage brands ranked by brand awareness in the United States in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1308347/most-well-known-neobanks-and-neobrokers-in-the-united-states/
