E*TRADE brand profile in the United States 2022
How high is the brand awareness of E*TRADE in the United States?
When it comes to neobanking and neobrokerage users, brand awareness of E*TRADE is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is E*TRADE in the United States?
In total, 21% of U.S. neobanking and neobrokerage users say they like E*TRADE. However, in actuality, among the 61% of U.S. respondents who know E*TRADE, 34% of people like the brand.
What is the usage share of E*TRADE in the United States?
All in all, 18% of neobanking and neobrokerage users in the United States use E*TRADE. That means, of the 61% who know the brand, 30% use them.
How loyal are the customers of E*TRADE?
Around 14% of neobanking and neobrokerage users in the United States say they are likely to use E*TRADE again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around E*TRADE in the United States?
In March 2022, about 21% of U.S. neobanking and neobrokerage users had heard about E*TRADE in the media, on social media, or in advertising over the past four weeks. Of the 61% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around E*TRADE in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of E*TRADE is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is E*TRADE in the United States?
In total, 21% of U.S. neobanking and neobrokerage users say they like E*TRADE. However, in actuality, among the 61% of U.S. respondents who know E*TRADE, 34% of people like the brand.
What is the usage share of E*TRADE in the United States?
All in all, 18% of neobanking and neobrokerage users in the United States use E*TRADE. That means, of the 61% who know the brand, 30% use them.
How loyal are the customers of E*TRADE?
Around 14% of neobanking and neobrokerage users in the United States say they are likely to use E*TRADE again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around E*TRADE in the United States?
In March 2022, about 21% of U.S. neobanking and neobrokerage users had heard about E*TRADE in the media, on social media, or in advertising over the past four weeks. Of the 61% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around E*TRADE in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
