Chime brand profile in the United States 2022
How high is the brand awareness of Chime in the United States?
When it comes to neobanking and neobrokerage users, brand awareness of Chime is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chime in the United States?
In total, 49% of U.S. neobanking and neobrokerage users say they like Chime. However, in actuality, among the 82% of U.S. respondents who know Chime, 60% of people like the brand.
What is the usage share of Chime in the United States?
All in all, 41% of neobanking and neobrokerage users in the United States use Chime. That means, of the 82% who know the brand, 50% use them.
How loyal are the customers of Chime?
Around 33% of neobanking and neobrokerage users in the United States say they are likely to use Chime again. Set in relation to the 41% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Chime in the United States?
In March 2022, about 47% of U.S. neobanking and neobrokerage users had heard about Chime in the media, on social media, or in advertising over the past four weeks. Of the 82% who know the brand, that's 57%, meaning at the time of the survey there's considerable buzz around Chime in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Chime is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chime in the United States?
In total, 49% of U.S. neobanking and neobrokerage users say they like Chime. However, in actuality, among the 82% of U.S. respondents who know Chime, 60% of people like the brand.
What is the usage share of Chime in the United States?
All in all, 41% of neobanking and neobrokerage users in the United States use Chime. That means, of the 82% who know the brand, 50% use them.
How loyal are the customers of Chime?
Around 33% of neobanking and neobrokerage users in the United States say they are likely to use Chime again. Set in relation to the 41% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Chime in the United States?
In March 2022, about 47% of U.S. neobanking and neobrokerage users had heard about Chime in the media, on social media, or in advertising over the past four weeks. Of the 82% who know the brand, that's 57%, meaning at the time of the survey there's considerable buzz around Chime in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
