"Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind". It is commonly used to promote fashion, cosmetics, and food products in China. According to a survey conducted in March 2022, almost a half of respondents recalled three to five times of their purchase decisions had been affected by such marketing strategy.
Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times
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iiMedia Research. (March 14, 2022). Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1304717/china-consumer-experience-of-influencer-marketing/
iiMedia Research. "Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times." Chart. March 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1304717/china-consumer-experience-of-influencer-marketing/
iiMedia Research. (2022). Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1304717/china-consumer-experience-of-influencer-marketing/
iiMedia Research. "Share of Respondents Convinced by Recommendation-based Marketing (Zhongcao) in China as of March 2022, by Number of times." Statista, Statista Inc., 14 Mar 2022, https://www.statista.com/statistics/1304717/china-consumer-experience-of-influencer-marketing/
iiMedia Research, Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times Statista, https://www.statista.com/statistics/1304717/china-consumer-experience-of-influencer-marketing/ (last visited December 22, 2024)
Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times [Graph], iiMedia Research, March 14, 2022. [Online]. Available: https://www.statista.com/statistics/1304717/china-consumer-experience-of-influencer-marketing/
