Consumer experience of recommendation-based marketing in China 2022
"Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind". It is commonly used to promote fashion, cosmetics, and food products in China. According to a survey conducted in March 2022, almost a half of respondents recalled three to five times of their purchase decisions had been affected by such marketing strategy.