Messenger ad reach in Taiwan 2023, by audience group

Published by
Lai Lin Thomala,
Mar 11, 2024
As of 2023, Facebook Messenger advertising was estimated to reach around 10.45 million people in Taiwan, representing roughly 44 percent of the democratic island's total population. Among Messenger ad viewers living in Taiwan, females accounted for around 51.2 percent.

Facebook Messenger advertising penetration in Taiwan in 2023, by demographic group

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Release date

February 2024

Region

Taiwan

Survey time period

Q4 2023

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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