Leading social media usage reasons in Italy 2023
As of the third quarter of 2023, almost half of respondents in Italy used social media for reading news stories. Filling spare time was the second most common reason for users in Italy to engage with social media platforms, with 47.4 percent of respondents reporting doing so for this particular reason. Additionally, almost 45 percent of respondents reported using social media platforms to keep in touch with friends and family.