Messenger ad reach in Hong Kong 2023, by audience group

Published by
Lai Lin Thomala,
Mar 11, 2024
As of 2023, Facebook Messenger advertising was estimated to reach around 1.95 million people in Hong Kong, representing roughly 26 percent of the city's total population. Among Messenger ad viewers living in the financial hub, females accounted for almost 60 percent.

Facebook Messenger advertising penetration in Hong Kong in 2023, by demographic group

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Release date

February 2024

Region

Hong Kong

Survey time period

2023

Supplementary notes

*As a percentage of total ad audience.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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