Cosmetic types bought using live commerce among women South Korea 2022

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Opensurvey among South Korean women on what kind of cosmetics they had bought before via live commerce, around 45.3 percent answered to have purchased skin care products before using live commerce. Another third of respondents stated to have bought color or base cosmetic products.

Types of cosmetics purchased via live commerce among women in South Korea in 2022

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Release date

January 2022

Region

South Korea

Survey time period

January 3 to 5, 2022

Number of respondents

214 female respondents

Age group

20-49 years

Special properties

people who bought cosmetics via live commerce before

Method of interview

Online Access Panel

Supplementary notes

Multiple answers were possible.

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