During a survey conducted in September 2021 among content marketers who make use of videos in the United States, 49 percent of respondents said that interviews with influencers or subject matter experts produced the best content marketing results in the previous 12 months. Case studies, customer stories, and explainer videos were said to yield the best results by 48 percent of respondents, while 47 percent cited branded stories.
Most effective content marketing videos in the United States as of October 2021, by type
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Content Marketing Institute, & Vidyard. (November 9, 2021). Most effective content marketing videos in the United States as of October 2021, by type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1281688/most-effective-content-marketing-videos-usa/
Content Marketing Institute, und Vidyard. "Most effective content marketing videos in the United States as of October 2021, by type." Chart. November 9, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1281688/most-effective-content-marketing-videos-usa/
Content Marketing Institute, Vidyard. (2021). Most effective content marketing videos in the United States as of October 2021, by type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1281688/most-effective-content-marketing-videos-usa/
Content Marketing Institute, and Vidyard. "Most Effective Content Marketing Videos in The United States as of October 2021, by Type." Statista, Statista Inc., 9 Nov 2021, https://www.statista.com/statistics/1281688/most-effective-content-marketing-videos-usa/
Content Marketing Institute & Vidyard, Most effective content marketing videos in the United States as of October 2021, by type Statista, https://www.statista.com/statistics/1281688/most-effective-content-marketing-videos-usa/ (last visited November 21, 2024)
Most effective content marketing videos in the United States as of October 2021, by type [Graph], Content Marketing Institute, & Vidyard, November 9, 2021. [Online]. Available: https://www.statista.com/statistics/1281688/most-effective-content-marketing-videos-usa/
