During a 2021 survey, 93 percent of responding marketers and agency professionals from the United States stated that they were planning to use Instagram for influencer marketing. More specifically, Instagram Stories was named by 83 percent and Instagram Reels by 36 percent of respondents. TikTok ranked second, mentioned by 68 percent of interviewees.
Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021
among enterprise marketers and agency professionals across a variety of industries including consumer packaged goods, food and beverage, media, and retail
Supplementary notes
Original question: "Which social media platforms are you planning to use for influencer marketing?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (June 2, 2021). Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
eMarketer. "Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021." Chart. June 2, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
eMarketer. (2021). Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
eMarketer. "Share of Marketers Planning to Use Selected Platforms for Influencer Marketing in The United States as of March 2021." Statista, Statista Inc., 2 Jun 2021, https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
eMarketer, Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021 Statista, https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/ (last visited December 21, 2024)
Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021 [Graph], eMarketer, June 2, 2021. [Online]. Available: https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
