During a 2021 survey, 93 percent of responding marketers and agency professionals from the United States stated that they were planning to use Instagram for influencer marketing. More specifically, Instagram Stories was named by 83 percent and Instagram Reels by 36 percent of respondents. TikTok ranked second, mentioned by 68 percent of interviewees.
Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021
among enterprise marketers and agency professionals across a variety of industries including consumer packaged goods, food and beverage, media, and retail
Supplementary notes
Original question: "Which social media platforms are you planning to use for influencer marketing?"
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eMarketer. (June 2, 2021). Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
eMarketer. "Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021." Chart. June 2, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
eMarketer. (2021). Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
eMarketer. "Share of Marketers Planning to Use Selected Platforms for Influencer Marketing in The United States as of March 2021." Statista, Statista Inc., 2 Jun 2021, https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
eMarketer, Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021 Statista, https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/ (last visited November 21, 2024)
Share of marketers planning to use selected platforms for influencer marketing in the United States as of March 2021 [Graph], eMarketer, June 2, 2021. [Online]. Available: https://www.statista.com/statistics/1252926/influencer-marketing-platforms-usa/
