In January 2021, around 18.6 percent of female users in China had watched livestreams on e-commerce platforms, up from 15.3 percent in the same month of the previous year. The coronavirus pandemic has accelerated the already booming shoppable livestream sector in China which currently led by Taobao, Douyin, and Kuaishou.
Share of female users watching livestreams on e-commerce platforms in China in January 2020 and January 2021, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
QuestMobile. (March 9, 2021). Share of female users watching livestreams on e-commerce platforms in China in January 2020 and January 2021, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1242689/china-share-of-female-uses-watching-livestream-ecommerce-by-age-group/
QuestMobile. "Share of female users watching livestreams on e-commerce platforms in China in January 2020 and January 2021, by age group." Chart. March 9, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1242689/china-share-of-female-uses-watching-livestream-ecommerce-by-age-group/
QuestMobile. (2021). Share of female users watching livestreams on e-commerce platforms in China in January 2020 and January 2021, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1242689/china-share-of-female-uses-watching-livestream-ecommerce-by-age-group/
QuestMobile. "Share of Female Users Watching Livestreams on E-commerce Platforms in China in January 2020 and January 2021, by Age Group." Statista, Statista Inc., 9 Mar 2021, https://www.statista.com/statistics/1242689/china-share-of-female-uses-watching-livestream-ecommerce-by-age-group/
QuestMobile, Share of female users watching livestreams on e-commerce platforms in China in January 2020 and January 2021, by age group Statista, https://www.statista.com/statistics/1242689/china-share-of-female-uses-watching-livestream-ecommerce-by-age-group/ (last visited December 21, 2024)
Share of female users watching livestreams on e-commerce platforms in China in January 2020 and January 2021, by age group [Graph], QuestMobile, March 9, 2021. [Online]. Available: https://www.statista.com/statistics/1242689/china-share-of-female-uses-watching-livestream-ecommerce-by-age-group/
