Xiaohongshu's user number 2015-2020

Published by
Xin Ou,
Feb 27, 2024
As of August 2020, the popular Chinese social commerce platform Xiaohongshu (known in English as Little Red Book) had a total of approximately 450 million registered users, quadrupling its number in 2018. Xiaohongshu is a popular lifestyle and social commerce platform in China.

Number of registered users of Xiaohongshu in China from 2015 to 2020 (in millions)

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Release date

April 2022

Region

China

Survey time period

June 2015 to August 2022

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