When asked whether they increased or decreased the use of direct to consumer (D2C) channels in their online shopping journey since the start of the pandemic, around eight percent of U.S. consumers stated they decreased D2C channel use for their shoe purchases. The leading consumer goods category where D2C use flourished were household products and food and beverages. There was about 2.4 percent net increase in D2C use for these categories.
Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category
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PYMNTS. (October 16, 2020). Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
PYMNTS. "Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category." Chart. October 16, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
PYMNTS. (2020). Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
PYMNTS. "Net Increase/Decrease in Direct-to-consumer (D2c) Channel Use among Consumers in The United States in 2020, by Product Category." Statista, Statista Inc., 16 Oct 2020, https://www.statista.com/statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
PYMNTS, Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category Statista, https://www.statista.com/statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/ (last visited November 23, 2024)
Net increase/decrease in direct-to-consumer (D2C) channel use among consumers in the United States in 2020, by product category [Graph], PYMNTS, October 16, 2020. [Online]. Available: https://www.statista.com/statistics/1228096/direct-to-consumer-channel-use-increase-in-the-united-states/
