More brands are jumping on the bandwagon to reach young consumers through sponsoring eSports tournaments and clubs. A consumer survey found that Chinese eSports fans were split on eSports clubs getting brand sponsorships. As per results in January 2020, about 42 percent of respondents considered sponsorships good for the operation of eSports clubs, whereas around 35 percent showed concerns on this matter.
Perception of eSports club sponsorships among eSports fans in China as of January 2020
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iResearch. (April 30, 2020). Perception of eSports club sponsorships among eSports fans in China as of January 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1222249/china-opinions-on-esports-club-sponsorships/
iResearch. "Perception of eSports club sponsorships among eSports fans in China as of January 2020." Chart. April 30, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1222249/china-opinions-on-esports-club-sponsorships/
iResearch. (2020). Perception of eSports club sponsorships among eSports fans in China as of January 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1222249/china-opinions-on-esports-club-sponsorships/
iResearch. "Perception of Esports Club Sponsorships among Esports Fans in China as of January 2020." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1222249/china-opinions-on-esports-club-sponsorships/
iResearch, Perception of eSports club sponsorships among eSports fans in China as of January 2020 Statista, https://www.statista.com/statistics/1222249/china-opinions-on-esports-club-sponsorships/ (last visited December 21, 2024)
Perception of eSports club sponsorships among eSports fans in China as of January 2020 [Graph], iResearch, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1222249/china-opinions-on-esports-club-sponsorships/