A study from 2020 on the acceptance of advertising among U.S. respondents found that 52 percent of the survey participants had positive reactions to seeing a visual ad for a product they have been shopping for. On the other hand, ten percent said they had positive reactions to pop-up ads taking them away from the site they were on.
Share of adults having positive reactions to digital advertising in the United States as of January 2020
Characteristic
Share of respondents
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DISQO. (January 14, 2020). Share of adults having positive reactions to digital advertising in the United States as of January 2020 [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. "Share of adults having positive reactions to digital advertising in the United States as of January 2020 ." Chart. January 14, 2020. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. (2020). Share of adults having positive reactions to digital advertising in the United States as of January 2020 . Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO. "Share of Adults Having Positive Reactions to Digital Advertising in The United States as of January 2020 ." Statista, Statista Inc., 14 Jan 2020, https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/
DISQO, Share of adults having positive reactions to digital advertising in the United States as of January 2020 Statista, https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/ (last visited July 05, 2024)
Share of adults having positive reactions to digital advertising in the United States as of January 2020 [Graph], DISQO, January 14, 2020. [Online]. Available: https://www.statista.com/statistics/1181699/digital-advertising-reactions-united-states/