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Digital ad fraud losses in the U.S. 2011-2021

Published by Statista Research Department, Oct 30, 2023

The graph presents information on the estimated cost of digital advertising fraud in the United States from 2011 to 2021. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2016 was estimated to incur losses of 7.95 billion U.S. dollars to U.S. advertisers.

Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)

table column chart

Characteristic	Cost in billion U.S. dollars
2021*	15.09
2020*	13.76
2019*	12.38
2018*	11
2017*	9.82
2016	7.95
2015	7.6
2014	6.56
2013	5.31
2012	5.12
2011	4.95

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Details: United States; Borrell Associates; 2011 to 2016; figures are estimates / forecasts

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Sources

Borrell Associates; Radio Ink

Survey by

Borrell Associates

Published by

Radio Ink

Source link

radioink.com

Release date

April 2017

Citation formats

Region

United States

Survey time period

2011 to 2016

Special properties

figures are estimates / forecasts

Supplementary notes

*Forecast.

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