According to results of a 2023 survey of U.S. digital media professionals, 21 percent of respondents believed that ad agencies were responsible for overseeing ad fraud mitigation efforts. Four in 10 named verification AdTech suppliers in that context.
Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Integral Ad Science. (December 31, 2023). Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. "Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023." Chart. December 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. (2023). Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. "Entities Responsible for Overseeing Ad Fraud Mitigation Efforts According to Digital Media Professionals in The United States as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science, Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023 Statista, https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/ (last visited December 21, 2024)
Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023 [Graph], Integral Ad Science, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
