Entities responsible for ad fraud mitigation in the U.S. 2024

Published by Statista Research Department, Feb 25, 2025

According to results of a 2024 survey of U.S. digital media professionals, 31 percent of respondents believed that ad agencies were responsible for overseeing ad fraud mitigation efforts. Nearly four in 10 named advertisers or brands in that context.

Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024

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Statistic: Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2024

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Release date

November 2024

Region

United States

Survey time period

September 2024

Number of respondents

254 respondents

Special properties

among digital media professionals using programmatic advertising

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Topics

Ad fraudCybercrime and companies in the United StatesProgrammatic advertising worldwideU.S. internet users and cybercrimeDigital advertising worldwide
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