Digital Market Outlook: banner advertising spending in the U.S. 2019-2028, by device

Published by Statista Research Department, Aug 26, 2024

The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Banner Advertising Mobile, which has the highest value of 63.78 billion U.S. dollars.

Find other insights concerning similar markets and segments, such as a comparison of revenue growth in the United Kingdom and a comparison of ad spending in Canada.

The Statista Market Insights cover a broad range of additional markets.

Digital banner advertising spending in the United States from 2019 to 2028, by device (in billion U.S. dollars)

Characteristic	Banner Advertising Mobile	Banner Advertising Desktop
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

More information

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Citation formats