Latin America & the Caribbean: online ad spend by format 2024

In 2024, online search advertising spending in Latin America and the Caribbean was expected to reach 8.3 billion U.S. dollars and to be the digital ad format with the largest ad investment in the region. Video advertising ranked second with 5.73 billion dollars. An overview of all Digital Markets can be found here.
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Digital advertising spending in Latin America and the Caribbean in 2024, by format (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Supplementary notes

Numbers have been rounded.

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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