According to a survey held in March 2020, Millennials in the United States were more likely to sign up to movie or television streaming services as a result of the coronavirus outbreak than respondents in other age groups, with 30 percent saying they were much more or somewhat more likely to do so, compared to just 15 percent of Boomers. The coronavirus is already negatively impacting industries around the globe, but if the Gen Z, Millennial, and Gen X adults who participated in this survey do in fact sign up to new services, those companies may benefit.
Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation
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Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation
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Morning Consult. (March 11, 2020). Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
Morning Consult. "Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation." Chart. March 11, 2020. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
Morning Consult. (2020). Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
Morning Consult. "Share of Adults Who Are More Likely to Subscribe to a New Tv or Movie Streaming Service Due to The Coronavirus Outbreak in The United States as of March 2020, by Generation." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
Morning Consult, Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation Statista, https://www.statista.com/statistics/1104003/svod-subscriptions-coronavirus-by-age-us/ (last visited April 08, 2025)
Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph], Morning Consult, March 11, 2020. [Online]. Available: https://www.statista.com/statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
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