Coronavirus: SVoD audience change U.S. 2020, by genre
In March 2020, the coronavirus outbreak spread rapidly throughout the United States, instigating new rules to stem the spread of the disease like social distancing and self-isolation or 'sheltering in place', which meant that many consumers spent more time at home watching SVoD content, and certain genres were considered preferable to others. Science fiction increased by almost 16 percent month on month on major SVoD platforms, whilst romance and comedy each saw a small drop.