Global revenue of Beyond Meat, Inc. 2016-2023

In 2023, Beyond Meat, Inc. generated approximately 343.4 million U.S. dollars in revenue worldwide. In 2023, net revenue has decreased by almost 121 million dollars compared to the 2021 company revenue. The net revenue of Beyond Meat amounted to about 16.2 million U.S. dollars in 2016.

Beyond Meat’s brand popularity in the U.S.

 Beyond Meat is the most popular meat substitute brand in the United States, slightly edging Amy's Kitchen. Impossible and MorningStar Farms followed in third and fourth place, respectively. The Los Angeles-based company produces a variety of different meat substitute products. In the market for frozen meat substitutes in the United States, Beyond Meat is the second leading brand, with a sales value of approximately 15 million U.S. dollars. The leading brand in that market is Morningstar Farms, with sales worth 46 million U.S. dollars. About 71 percent of U.S. consumers who eat meat substitutes are aware of Beyond Meat’s brand.

Consumption of meat substitutes in the U.S.

Approximately 80 million kilograms of meat substitutes are consumed in the United States. This figure is forecast to remain relatively stable in the following five years. The consumption patterns of plant-based meat alternatives show that younger consumers are more likely to consume such products. About 12 percent of consumers aged between 18 and 29 regularly eat meat substitutes, as compared to an average of four percent among those older than 45. The most popular types of plant-based meat in the United States are beef-style alternative burgers and traditional veggie burgers, such as those made from black beans.