Beyond Meat brand profile in the United States 2023

How high is the brand awareness of Beyond Meat in the United States?
When it comes to meat substitutes users, brand awareness of Beyond Meat is at 71 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Beyond Meat in the United States?
In total, 37 percent of U.S. meat substitutes users say they like Beyond Meat. However, in actuality, among the 71 percent of U.S. respondents who know Beyond Meat, 52 percent of people like the brand.

What is the usage share of Beyond Meat in the United States?
All in all, 37 percent of meat substitutes users in the United States use Beyond Meat. That means, of the 71 percent who know the brand, 52 percent use them.

How loyal are the customers of Beyond Meat?
Around 28% percentof meat substitutes users in the United States say they are likely to use Beyond Meat again. Set in relation to the 37 percent usage share of the brand, this means that 76 percent of their customers show loyalty to the brand.

What's the buzz around Beyond Meat in the United States?
In July 2023, about 33 percent of U.S. meat substitutes users had heard about Beyond Meat in the media, on social media, or in advertising over the past four weeks. Of the 71 percent who know the brand, that's 46 percent, meaning at the time of the survey there's some buzz around Beyond Meat in the United States.


Generation X lead the Brand KPI rankings for Beyond Meat in the U.S.

The brand KPI breakdown by generations reveals Generation X as the leading generation for Beyond Meat in the United States. Another thing setting consumers of Beyond Meat apart from non-consumers of the brand are their most important life values, as social justice is far more important to consumers of Beyond Meat in the U.S.