A consistency in an ad campaign is important for a successful brand marketing in China. In 2018, around 38 percent of the Chinese consumers considered the same logo as the most useful element for them to relate an advertisement to the company. Moreover, compared to the global average, using the same approach and celebrity in an ad campaign was more effective in the Chinese market.
Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element
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Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element
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Kantar Millward Brown. (May 6, 2019). Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. "Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element." Chart. May 6, 2019. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. (2019). Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. "Share of Chinese Consumers Associating Ads with The Brand Compared to The Global Average in 2018, by Ad Element." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown, Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element Statista, https://www.statista.com/statistics/1063313/china-ad-campaign-integration-important-elements/ (last visited January 05, 2025)
Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element [Graph], Kantar Millward Brown, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/1063313/china-ad-campaign-integration-important-elements/
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