Impressions per post of top-tier influencers in China 2021, by channel
On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate 1.2 million impressions in China as of June 2021. KOL is the specific term for influencers in China. As top-tier KOLs in China usually have more than one million followers, they could help new brands effectively build up awareness and reputation on social media.