Leading items purchased with online shopping South Korea 2023

Published by
Nina Jobst,
Jun 24, 2024
According to an internet usage survey conducted in South Korea in 2023, around 86 percent of the respondents reported to have purchased clothing, footwear, sporting goods and accessories with internet shopping within the previous year. The second leading items purchased with online shopping were food and groceries, with about 58.6 percent of respondents stating they purchased these online.

Leading items purchased with internet shopping in South Korea as of September 2023

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Sources

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Release date

May 2024

Region

South Korea

Survey time period

August 1 to September 30, 2023

Number of respondents

25,000 households

Age group

12 years and older

Special properties

internet shoppers

Method of interview

Online survey

Supplementary notes

Multiple answers were acceptable.

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Overview

5

Online shopping

6

Mobile shopping

6

Online grocery shopping

6

Consumer behavior

4

Further related statistics

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Topics

E-commerce in South KoreaInternet usage in South KoreaSocial media usage in South KoreaSmartphone usage in South KoreaOnline grocery shopping in South Korea
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