Most popular categories for online purchases in the Netherlands 2024

Published by
Umair Bashir,
May 17, 2024
The variety of products that can be purchased online is continuously growing. Among Dutch consumers the two most popular categories for online purchases are Clothing and Shoes. 54 percent and 40 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,023 respondents in the Netherlands, in 2024.
Find this and more survey data on most popular categories for online purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most popular categories for online purchases in the Netherlands as of March 2024

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Number of respondents

2,023 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Market overview

6

Selected product categories

4

Online marketplace usage

5

Online orders and delivery

6

Consumer preferences

7

Payments and shopping devices

3

Further related statistics

9

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Topics

Online fashion in the NetherlandsFashion e-commerce in the United StatesE-commerce in the NetherlandsFashion and accessories in PolandFast fashion in Europe
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