Main factors for positive opinion K-beauty products worldwide 2023

According to a survey on the positive aspects of consumers’ impression of Korean beauty products (K-beauty) worldwide in 2023, around 27.5 percent of the respondents answered that the effectiveness and good quality of Korean products were the main positive aspects of consumers’ impression of Korean beauty products. 

Growing popularity

The demand for Korean cosmetics has continued to grow in recent years, which is reflected in the increasing market size of the cosmetics industry. In a survey, it was found that the popularity of Korean beauty products was the highest among countries and territories such as Vietnam, Taiwan, and Malaysia. The exports of beauty products in South Korea have gradually increased throughout the years.

Importance in appearance

The majority of South Koreans believe that their physical appearance is important, as a survey showed in 2020. Considering that self-image is considered to be important, many Korean people enjoy indulging themselves with beauty products. Domestic beauty brands are widely favored, and as of LG Household and Health Care, and the Amorepacific Group werde the leading beauty conglomerates, both operating a large number of beauty brands and cosmetics.