Contact
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
Key regions: United States, Canada, Germany, China, Japan
Sri Lanka, a small island nation in South Asia, has been experiencing significant growth in its software market in recent years.
Customer preferences: Sri Lanka's software market has been driven by increasing customer demand for digital solutions, particularly in the areas of e-commerce, fintech, and mobile applications. With a growing middle class and increasing internet penetration, consumers are increasingly turning to digital platforms for their daily needs. This has led to a surge in demand for software solutions that can provide convenience, security, and efficiency.
Trends in the market: One of the key trends in Sri Lanka's software market is the rise of local startups. These companies are leveraging the country's growing pool of tech talent to develop innovative solutions that cater to the needs of local consumers. Another trend is the increasing adoption of cloud-based solutions, which offer flexibility, scalability, and cost savings for businesses of all sizes. Finally, there is a growing trend towards the development of artificial intelligence (AI) and machine learning (ML) solutions, which have the potential to transform a wide range of industries.
Local special circumstances: One of the unique characteristics of Sri Lanka's software market is its focus on niche solutions. Unlike larger markets such as India or China, Sri Lanka's software industry is relatively small and specialized, with many companies focusing on specific niches such as healthcare, education, or logistics. This has allowed local companies to develop deep expertise in their respective fields and provide tailored solutions to their customers.
Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of Sri Lanka's software market. These include a supportive government policy, which has encouraged the development of the country's tech industry through initiatives such as tax incentives and funding for startups. Additionally, Sri Lanka's strategic location and strong ties with other countries in the region have helped to attract foreign investment and foster international collaboration. Finally, the country's strong education system has produced a large pool of highly skilled tech professionals, which has helped to fuel the growth of the software industry.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)