Productivity Software - Worldwide

The projected revenue in the Productivity Software market is estimated to reach US$78.82bn in 2024.
Within this market, Office Software holds the largest share with a projected market volume of US$28.54bn in the same year.
The revenue in this sector is expected to exhibit an annual growth rate of 2.37% (CAGR 2024-2029), resulting in a market volume of US$88.59bn by 2029.
In comparison to other countries worldwide, United States is expected to generate the highest revenue, amounting to US$40.87bn in 2024.
The rise of remote work in the United States has led to an increased demand for productivity software solutions.

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Administrative software, such as ADP, Gusto, Workday, and SAP
Collaboration software, such as Google, Slack, and Zoom
Office software, such as Microsoft, Google, and Zoho
Creative software, such as Adobe, Canva, and Apple
Construction & design software, such as Dassault Systèmes, Autodesk, and Siemens

Operating system software, such as Microsoft Windows, Linux Operating System, and Apple macOS
Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The market for productivity software has been growing rapidly worldwide due to the increasing demand for technology that can help individuals and businesses manage their tasks efficiently.

Customer preferences: Customers are increasingly looking for software that can help them manage their workloads more effectively. This includes software that can automate tasks, manage schedules, and improve communication. Additionally, customers are looking for software that can be accessed from multiple devices and platforms, allowing them to work on the go.

Trends in the market: In the United States, the productivity software market has been dominated by Microsoft Office for many years. However, in recent years, there has been a shift towards cloud-based productivity software, with Google Workspace (formerly known as G Suite) becoming increasingly popular. This is due to the growing trend of remote work, as cloud-based software allows for collaboration and communication from anywhere in the world.In Europe, there has been a similar trend towards cloud-based software, with companies such as Zoho and Dropbox gaining popularity. Additionally, there has been a growing demand for software that is compliant with GDPR (General Data Protection Regulation) regulations.In Asia, the productivity software market has been growing rapidly, with China being a major contributor to this growth. The market is dominated by local companies such as Kingsoft and WPS Office, which offer low-cost alternatives to Microsoft Office.

Local special circumstances: In Latin America, there has been a growing demand for productivity software that is available in Spanish and Portuguese. Additionally, due to economic instability in some countries, there has been a trend towards using open-source productivity software, such as LibreOffice.In the Middle East and Africa, there has been a growing demand for productivity software that is compliant with Islamic law. This includes software that does not include certain features, such as images of people or alcohol.

Underlying macroeconomic factors: The growth of the productivity software market is largely due to the increasing adoption of technology worldwide. This is driven by factors such as the increasing availability of high-speed internet, the growing use of mobile devices, and the trend towards remote work.Additionally, the COVID-19 pandemic has accelerated the growth of the productivity software market, as many businesses have had to transition to remote work. This has led to an increased demand for software that allows for collaboration and communication from anywhere in the world.Overall, the productivity software market is expected to continue growing worldwide, driven by the increasing demand for technology that can help individuals and businesses manage their workloads more effectively.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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