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Key regions: Japan, Germany, China, Australia, Netherlands
The demand for productivity software in North America has been steadily increasing in recent years.
Customer preferences: Customers in North America are increasingly looking for productivity software that is user-friendly, easily integrable with other software, and offers a wide range of features that can help streamline their work processes. They also prefer software that is accessible on multiple devices, including smartphones and tablets.
Trends in the market: One trend in the North American productivity software market is the increasing adoption of cloud-based software. This trend is driven by the need for remote work capabilities and the desire for software that can be easily accessed from multiple devices. Another trend is the growing popularity of collaborative software, which allows teams to work together on projects in real-time. Additionally, there is a trend towards software that offers artificial intelligence and machine learning capabilities, which can help automate certain tasks and improve overall efficiency.
Local special circumstances: The North American market is highly competitive, with many established players and new entrants vying for market share. Additionally, there is a strong focus on data privacy and security in the region, which has led to increased demand for software that meets these standards. The region is also home to many large corporations and small businesses, each with their own unique needs and preferences.
Underlying macroeconomic factors: The North American economy has been performing well in recent years, with low unemployment rates and steady GDP growth. This has led to increased investment in technology and software, including productivity software. Additionally, the region has a strong culture of innovation and entrepreneurship, which has led to the development of many new and innovative productivity software solutions.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)