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Productivity Software - EMEA

EMEA
  • Revenue in the Productivity Software market is projected to reach US$20.79bn in 2024.
  • Office Software dominates the market with a projected market volume of US$7.49bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.78%, resulting in a market volume of US$23.84bn by 2029.
  • In global comparison, most revenue will be generated United States (US$40.87bn in 2024).

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

  • Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
  • Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
  • Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
  • Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
  • Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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In-Scope

  • Administrative software, such as ADP, Gusto, Workday, and SAP
  • Collaboration software, such as Google, Slack, and Zoom
  • Office software, such as Microsoft, Google, and Zoho
  • Creative software, such as Adobe, Canva, and Apple
  • Construction & design software, such as Dassault Systèmes, Autodesk, and Siemens

Out-Of-Scope

  • Operating system software, such as Microsoft Windows, Linux Operating System, and Apple macOS
  • Free-of-charge software, such as Airtable, Anaplan, and BlackLine
  • Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

    Forecasts:

    We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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