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Creative Software - Indonesia

Indonesia
  • In Indonesia, the Creative Software market is estimated to generate a revenue of US$16.56m in the year 2025.
  • This sector is expected to witness a steady annual growth rate (CAGR 2025-2029) of 5.12%, leading to a market volume of US$20.22m by 2029.
  • When compared to other countries worldwide, United States is anticipated to generate the highest revenue of US$5.02bn in 2025.
  • Indonesia is experiencing a surge in demand for creative software, driven by the country's flourishing digital content industry.

Definition:

The Creative Software market covers software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing and are used for content creation, design, and media production.

Products in the Creative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Creative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Adobe and Corel.

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In-Scope
  • Sound & video recording software, such as OBS Studio, Camtasia, and Riverside
  • Image & video editing software, such as Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro
Out-Of-Scope
  • Free-of-charge software, such as Airtable, Anaplan, and BlackLine
  • Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft
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    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Creative Software market in Indonesia has been experiencing significant growth in recent years.

    Customer preferences:     Indonesian customers have been increasingly interested in digital content creation, leading to a rise in demand for creative software. This trend is driven by the growing popularity of social media platforms and the need for businesses to create engaging content to reach their target audience. Additionally, the younger generation is more tech-savvy and has a greater interest in pursuing creative careers, further driving the demand for creative software.

    Trends in the market:     The Creative Software market in Indonesia has been dominated by international players such as Adobe and Autodesk. However, local players are emerging and gaining market share by offering more affordable options and localized products. Furthermore, the market is shifting towards cloud-based software solutions, which provide greater flexibility and accessibility for users. The rise of mobile devices has also led to an increase in demand for mobile creative software, as users seek to create content on-the-go.

    Local special circumstances:     Indonesia's large population and growing middle class have created a significant market for creative software. Additionally, the government has been actively promoting the development of the creative industry, which has led to increased investment and support for local businesses. However, piracy remains a significant issue in Indonesia, which has led to a reluctance among some consumers to pay for software.

    Underlying macroeconomic factors:     Indonesia's strong economic growth and increasing internet penetration have created a favorable environment for the Creative Software market to thrive. The country's young and tech-savvy population is also a significant factor in driving demand for creative software. However, challenges such as infrastructure limitations and legal issues surrounding piracy remain a concern for the industry's growth in the country.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

    Forecasts:

    We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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