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eCommerce Software - Indonesia

Indonesia
  • The eCommerce Software market in Indonesia is expected to experience substantial growth in the coming years.
  • According to projections, the market's revenue is set to surpass US$14.58m by 2025.
  • This growth is further anticipated to continue at an annual growth rate of 7.17% from 2025 to 2029, resulting in a market volume of US$19.24m by the end of the forecast period.
  • In terms of expenditure, the average Spend per Employee in the eCommerce Software market is estimated to reach US$0.10 in 2025.
  • This indicates that companies operating within this sector in Indonesia are allocating their resources efficiently to maximize their revenue potential.
  • When comparing the global landscape, it is noteworthy that United States is projected to generate the highest revenue in the eCommerce Software market, reaching a staggering US$4.54bn in 2025.
  • This highlights the significant market presence and dominance of the United States in the industry.
  • Overall, these figures demonstrate the promising growth prospects for the eCommerce Software market in Indonesia, while also showcasing the prominent role of the United States as a major revenue generator in the global market.
  • The Indonesian eCommerce software market is experiencing rapid growth due to the increasing adoption of online shopping.

Definition:

The eCommerce Software market covers a wide range of software applications that support organizations in managing their online sales channels. These solutions typically include features for managing product catalogs, automation of shopping carts, order management, inventory management, and handling order fulfillment.

Products in the eCommerce Software market are most commonly available in the forms of cloud-based software and subscription services.

Additional Information:

The eCommerce Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Shopify, Salesforce, SAP, and Adobe.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope
  • eCommerce software, such as BigCommerce, Shopify, WooCommerce, Salesforce Commerce Cloud, and Volusion
  • Product management, such as Jira Software (Atlassian) and CollabNet VersionOne
  • User accounts management, such as Microsoft, Okta, and OneLogin
  • Order management, such as SAP Order Management, Microsoft Dynamics 365 Commerce, and NetSuite Order Management
Out-Of-Scope
  • Administrative Software, such as ADP, Gusto, Workday, and SAP
  • Office Software, such as Microsoft, Google, and Zoho
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    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Market Insights

    2016
    2017
    2018
    2019
    2020
    2021
    2022
    2023
    2024
    2025
    2026
    2027
    2028
    Gartner4,397.344,867.865,488.146,253.02
    IDC2,865.723,281.163,609.483,541.323,881.344,261.684,623.95,067.84
    Statista2,530.982,722.862,950.023,109.683,190.023,448.383,660.783,954.064,171.384,385.14,591.744,796.585,044.44

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    Indonesia, the world's fourth-most populous country, is quickly becoming a hub for eCommerce software.

    Customer preferences:     Indonesia's eCommerce market is driven by the country's young, tech-savvy population, which has a high level of internet penetration and a growing middle class. Indonesians are increasingly using their smartphones to shop online, with mobile commerce accounting for a significant portion of the country's eCommerce sales. As a result, eCommerce software providers are focusing on developing mobile-friendly platforms that offer a seamless user experience.

    Trends in the market:     The eCommerce software market in Indonesia is experiencing rapid growth, with a number of local and international players entering the market. These providers are offering a range of solutions, from simple online store builders to comprehensive eCommerce platforms that integrate with payment gateways, logistics providers, and other third-party services. One of the key trends in the market is the rise of cloud-based eCommerce software, which enables businesses to easily scale their operations and access their data from anywhere.

    Local special circumstances:     Indonesia's eCommerce market is unique in that it is highly fragmented, with a large number of small and medium-sized businesses driving the growth of the industry. This presents a challenge for eCommerce software providers, as they must cater to the needs of businesses with varying levels of technical expertise and resources. Additionally, Indonesia's complex logistics infrastructure and diverse payment landscape require eCommerce software providers to offer flexible solutions that can accommodate a range of shipping and payment options.

    Underlying macroeconomic factors:     Indonesia's eCommerce software market is benefiting from a number of macroeconomic factors, including the country's strong economic growth, expanding middle class, and increasing internet penetration. The government's efforts to promote digitalization and entrepreneurship are also supporting the growth of the eCommerce industry. However, challenges remain, including the need for improved logistics infrastructure and greater financial inclusion. As the eCommerce industry continues to grow in Indonesia, eCommerce software providers will need to adapt to these changing conditions in order to remain competitive.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

    Forecasts:

    We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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    These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.

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