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Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
Key regions: Japan, Germany, China, Australia, Netherlands
The use of productivity software has been on the rise in Burkina Faso, with more businesses and individuals adopting these tools to enhance their efficiency and productivity.
Customer preferences: Burkina Faso's market for productivity software is largely driven by businesses, particularly small and medium-sized enterprises (SMEs), seeking to optimize their operations. These businesses are increasingly turning to productivity software to streamline their processes, improve collaboration, and increase their output. Additionally, individuals are also beginning to use productivity software to manage their personal tasks and schedules.
Trends in the market: One of the major trends in the productivity software market in Burkina Faso is the shift towards cloud-based solutions. Cloud-based productivity software is becoming increasingly popular among businesses due to its flexibility, scalability, and cost-effectiveness. This trend is expected to continue as more businesses in Burkina Faso seek to leverage the benefits of cloud computing.Another trend in the market is the growing demand for mobile productivity software. With the increasing use of smartphones and tablets, businesses and individuals are looking for productivity software that can be accessed on-the-go. This has led to the development of mobile productivity software that can be used on both Android and iOS devices.
Local special circumstances: Burkina Faso is a landlocked country with a predominantly agricultural economy. The country has a large informal sector, with many small businesses operating outside the formal economy. This presents a challenge for productivity software vendors looking to penetrate the market, as many of these businesses may not have the resources or the need for advanced productivity software.
Underlying macroeconomic factors: Burkina Faso is one of the fastest-growing economies in West Africa, with a GDP growth rate of 6% in 2019. The country's economic growth has been driven by a number of factors, including increased investment in infrastructure, improved business environment, and a growing middle class. These factors have contributed to the growth of the productivity software market in Burkina Faso, as businesses and individuals seek to take advantage of the country's growing economy.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)