Other Enterprise Software - Australia

The revenue in the Other Enterprise Software market in Australia is projected to reach US$1.04bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 2.76%, resulting in a market volume of US$1.19bn by 2029.
The average Spend per Employee in the Other Enterprise Software market is projected to reach US$70.99 in 2024.
In global comparison, United States is expected to generate the most revenue in this market segment, with US$32.46bn in 2024.
Australia's Other Enterprise Software market is experiencing a surge in demand due to the country's growing emphasis on digital transformation and innovation.

Definition:

The Other Enterprise Software market covers aggregated revenues for the types of enterprise software that are not specifically mentioned in the other subsegments Enterprise software segment. These include, for example, Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Products in the Other Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Other Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAP, Oracle, Atlassian, and ServiceNow.

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Content applications, such as Adobe Experience Manager, Semrush, and HubSpot
Performance management applications, such as PerformYard, Workday, and Monday
Workforce management software, such as ADP Workforce Now, BambooHR, and Zoho People

Enterprise resource planning software, such as Odoo, SAP Business One, NetSuite, and Microsoft Dynamics 365
Customer relationship management software, such as Salesforce Sales Cloud, Monday sales CRM, and HubSpot CRM
Business intelligence software, such as Toast, Heap, and insightsoftware
Supply chain management software, such as Anvyl, Tada, and Magaya Supply Chain
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Other Enterprise Software market in Australia has been experiencing significant growth in recent years, driven by several factors unique to the region.

Customer preferences: Australian companies are increasingly turning to Other Enterprise Software solutions to improve their operational efficiency and streamline their business processes. This trend is particularly evident in industries such as healthcare, finance, and retail, where companies are looking for ways to automate their workflows and reduce their reliance on manual processes. Additionally, there is a growing demand for cloud-based software solutions, which offer greater flexibility and scalability compared to traditional on-premise solutions.

Trends in the market: One of the key trends in the Other Enterprise Software market in Australia is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to automate a wide range of business processes, from customer service and sales to supply chain management and logistics. Another trend is the shift towards more collaborative and integrated software solutions, which allow companies to share data and collaborate more effectively across different departments and business units.

Local special circumstances: One of the unique challenges facing the Other Enterprise Software market in Australia is the relatively small size of the local market. This means that many software vendors are focused on exporting their products to other countries, rather than developing solutions specifically for the Australian market. Additionally, there is a shortage of skilled software developers in Australia, which can make it difficult for companies to find the talent they need to implement and maintain complex software solutions.

Underlying macroeconomic factors: The growth of the Other Enterprise Software market in Australia is being driven by several underlying macroeconomic factors, including the country's strong economic growth, stable political environment, and high levels of technology adoption. Additionally, the Australian government has been investing heavily in digital infrastructure and innovation, which has created a supportive environment for software vendors and startups. Finally, the country's highly educated workforce and strong culture of innovation have made it an attractive destination for technology companies looking to establish a presence in the Asia-Pacific region.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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