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Key regions: Japan, Germany, China, Australia, Netherlands
Despite being one of the least developed countries in Africa, Angola has been experiencing a steady growth in its productivity software market.
Customer preferences: Angolan customers have shown a strong preference for software solutions that can improve their productivity and efficiency. This includes software that can automate repetitive tasks, manage projects, and facilitate communication and collaboration among team members. Additionally, there is a growing demand for cloud-based solutions that can be accessed remotely, which is particularly important in a country with limited IT infrastructure.
Trends in the market: One of the main trends in the Angolan productivity software market is the increasing adoption of mobile applications. With the majority of Angolans accessing the Internet through their mobile devices, software developers have been quick to create apps that can be used on smartphones and tablets. Another trend is the rise of artificial intelligence and machine learning technologies, which are being incorporated into productivity software to provide more advanced features and capabilities.
Local special circumstances: The Angolan market is unique in that it is still recovering from a long period of civil war and economic instability. This has resulted in limited access to technology and a lack of IT infrastructure. As a result, many Angolan businesses are relying on productivity software to help them streamline their operations and compete in a global marketplace.
Underlying macroeconomic factors: The Angolan government has been actively promoting economic diversification, with a particular focus on the technology sector. This has led to increased investment in the country's IT infrastructure and a growing number of tech startups. Additionally, the country's young and tech-savvy population has been driving demand for productivity software, as they look for ways to improve their productivity and efficiency in the workplace.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)