Contact
![Contact Meredith Alda](https://cdn.statcdn.com/contactPerson/3646.jpg)
Mon - Fri, 9am - 6pm (EST)
![Contact Yolanda Mega](https://cdn.statcdn.com/contactPerson/3195.jpg)
Mon - Fri, 9am - 5pm (SGT)
![Contact Kisara Mizuno](https://cdn.statcdn.com/contactPerson/2661.jpg)
Mon - Fri, 10:00am - 6:00pm (JST)
![Contact Lodovica Biagi](https://cdn.statcdn.com/contactPerson/863.jpg)
Mon - Fri, 9:30am - 5pm (GMT)
![Contact Carolina Dulin](https://cdn.statcdn.com/contactPerson/3012.jpg)
Mon - Fri, 9am - 6pm (EST)
Key regions: France, United Kingdom, Australia, Canada, South Korea
The demand for enterprise software in Western Asia has been steadily increasing over the years.
Customer preferences: Customers in Western Asia are increasingly looking for enterprise software that can improve their business processes and increase efficiency. They prefer software that is easy to use, customizable, and can be integrated with other systems. Additionally, there is a growing demand for cloud-based software solutions that can be accessed from anywhere.
Trends in the market: One of the major trends in the enterprise software market in Western Asia is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to automate various business processes, such as customer service, supply chain management, and financial analysis. Another trend is the rise of mobile enterprise applications, which allow employees to access business-critical information from their smartphones or tablets.
Local special circumstances: The enterprise software market in Western Asia is also influenced by local special circumstances. For example, the region has a large number of small and medium-sized enterprises (SMEs) that are looking for affordable software solutions that can meet their specific needs. Additionally, there is a growing need for software that can support Arabic language and comply with local regulations.
Underlying macroeconomic factors: The growth of the enterprise software market in Western Asia can be attributed to several underlying macroeconomic factors. For one, the region has a young and tech-savvy population that is driving demand for digital solutions. Additionally, governments in the region are investing heavily in digital infrastructure and promoting entrepreneurship, which is creating a favorable environment for the growth of the software industry. Finally, the region's strategic location between Europe and Asia makes it an attractive destination for multinational companies looking to expand their operations.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)