Public Cloud - Western Asia

Western Asia

Revenue in the Public Cloud market is projected to reach US$12.98bn in 2024.
Software as a Service dominates the market with a projected market volume of US$4.17bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.21%, resulting in a market volume of US$29.96bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$156.40 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud Market in Western Asia is experiencing average growth due to factors such as increasing adoption of digital technologies, rising awareness of the benefits of cloud services, and the convenience provided by online platforms. The Infrastructure, Platform, Software, Business Process, and Desktop as a Service sub-markets are all contributing to this growth. However, challenges such as data privacy concerns and limited internet infrastructure may impact the overall market's growth rate.

Customer preferences: Consumers in Western Asia are increasingly turning to public cloud solutions to meet their growing digital needs. This trend is driven by the region's rapid adoption of technology and its young, tech-savvy population. Additionally, the rise of remote work and online education due to the pandemic has further accelerated the demand for public cloud services. As businesses and individuals prioritize flexibility, scalability, and cost-effectiveness, the public cloud market in Western Asia is expected to witness significant growth in the coming years.

Trends in the market: In Western Asia, the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, as businesses seek to balance cost savings with increased agility. This trend is expected to continue as more organizations adopt a multi-cloud strategy to optimize their IT infrastructure. Additionally, there is a growing focus on data security and compliance, leading to an increase in the adoption of cloud security services. As a result, cloud service providers are expanding their offerings to meet these demands, providing opportunities for industry stakeholders to tap into this growing market.

Local special circumstances: In Western Asia, the Public Cloud Market is heavily influenced by the region's high demand for digital transformation and the increasing adoption of cloud-based technologies in various industries. Additionally, the cultural emphasis on family-owned businesses and government regulations promoting local data storage have led to the emergence of regional cloud providers catering to these specific needs. Furthermore, the geopolitical tensions in the region have also fueled the demand for secure and reliable cloud solutions, further shaping the dynamics of the market.

Underlying macroeconomic factors: The Public Cloud Market in Western Asia is heavily influenced by macroeconomic factors such as economic stability, government policies, and technological advancements. As the region experiences steady economic growth and an increase in digital transformation initiatives, the demand for public cloud services is expected to rise. Furthermore, with governments implementing supportive policies and investing in digital infrastructure, the market is poised for significant growth. Additionally, the rise in remote work and the need for efficient data storage and management has further fueled the adoption of public cloud solutions in the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.