Enterprise Software - Tanzania

Tanzania

In 2024, it is projected that the Enterprise Software market in Tanzania will generate a revenue of US$84.50m.
Among the various segments in this market, Customer Relationship Management Software is expected to dominate with a projected market volume of US$26.06m in the same year.
Looking ahead, the market is anticipated to experience an annual growth rate of 10.42% (CAGR 2024-2029), resulting in a market volume of US$138.70m by 2029.
Furthermore, the average Spend per Employee in the Enterprise Software market is projected to reach US$2.56 in 2024.
When compared to the global market, United States is expected to generate the highest revenue, with an estimated amount of US$150.50bn in 2024.
Tanzania is experiencing a growing demand for cloud-based enterprise software solutions to streamline business operations and enhance efficiency.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Tanzania has been growing steadily over the past few years due to several factors.

Customer preferences: Tanzania is a developing country and as such, there is a growing demand for enterprise software solutions that can help businesses operate more efficiently. Small and medium-sized enterprises (SMEs) are the backbone of the Tanzanian economy, and they are increasingly turning to enterprise software to help them manage their operations more effectively. Additionally, as more Tanzanians gain access to the internet and mobile devices, there is a growing demand for software that can be accessed remotely.

Trends in the market: One of the key trends in the Tanzanian Enterprise Software market is the increasing adoption of cloud-based solutions. Cloud-based software is becoming increasingly popular among businesses in Tanzania because it is more affordable and easier to use than traditional on-premise software. Another trend is the growing demand for software that can help businesses comply with regulatory requirements. As Tanzania's economy grows, there is a greater need for businesses to comply with regulations related to taxation, labor laws, and environmental protection. Finally, there is a growing trend towards the use of mobile applications in enterprise software. Mobile applications are becoming increasingly popular in Tanzania because they are more convenient and accessible than traditional desktop applications.

Local special circumstances: One of the unique challenges facing the Tanzanian Enterprise Software market is the lack of a well-developed IT infrastructure. Many businesses in Tanzania still rely on outdated hardware and software, which can make it difficult to implement new enterprise software solutions. Additionally, there is a shortage of skilled IT professionals in Tanzania, which can make it difficult for businesses to find the expertise they need to implement and maintain enterprise software solutions.

Underlying macroeconomic factors: Tanzania's economy has been growing steadily over the past few years, which has helped to drive demand for enterprise software solutions. Additionally, Tanzania has a young and growing population, which is increasingly tech-savvy and connected to the internet. Finally, Tanzania's government has been investing in infrastructure and technology, which has helped to create a more favorable environment for enterprise software companies. Overall, the Tanzanian Enterprise Software market is poised for continued growth in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.