Key regions: United Kingdom, China, Australia, Canada, United States
Ethiopia, a country located in the Horn of Africa, has been experiencing a steady growth in its Enterprise Resource Planning (ERP) software market.
Customer preferences: Ethiopian businesses are increasingly adopting ERP software as a means of streamlining their operations and increasing efficiency. With the growth of the country's economy, businesses are becoming more complex and are in need of software that can handle their growing demands. As a result, there has been a shift towards cloud-based ERP systems, which offer greater flexibility and scalability than traditional on-premise solutions.
Trends in the market: One of the major trends in the Ethiopian ERP market is the adoption of mobile ERP solutions. With the country's rapidly growing mobile phone penetration rate, businesses are looking for solutions that can be accessed from anywhere, at any time. Mobile ERP solutions allow employees to access critical business information on the go, increasing productivity and improving decision-making. Another trend is the integration of artificial intelligence (AI) and machine learning (ML) into ERP systems. This allows for greater automation of routine tasks, freeing up employees to focus on more strategic initiatives.
Local special circumstances: Ethiopia has a unique business environment, with a large number of small and medium-sized enterprises (SMEs) operating in the country. These businesses often have limited resources and are looking for cost-effective solutions that can help them compete with larger companies. This has led to a rise in the adoption of open-source ERP software, which offers a lower cost of ownership than proprietary solutions. Additionally, many Ethiopian businesses have unique requirements that are specific to their industry or location. As a result, there has been a rise in the development of industry-specific ERP solutions that cater to the needs of these businesses.
Underlying macroeconomic factors: Ethiopia has been experiencing strong economic growth in recent years, with a focus on developing its manufacturing and service sectors. This growth has led to an increase in demand for ERP software as businesses look for ways to manage their operations more efficiently. Additionally, the government has been investing heavily in infrastructure projects, such as the construction of new roads and railways. This has led to an increase in foreign investment in the country and a rise in the number of multinational corporations operating in Ethiopia. These companies often require ERP software to manage their operations, further driving the growth of the market.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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