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Mon - Fri, 9am - 6pm (EST)
Key regions: United States, France, Germany, South Korea, Canada
As the world becomes increasingly data-driven, the demand for Business Intelligence (BI) software is on the rise. Uruguay, a small country in South America, is no exception to this trend.
Customer preferences: Uruguayan businesses are increasingly looking for BI software that can help them make data-driven decisions. They are looking for software that is easy to use, can handle large amounts of data, and can provide real-time insights. Cloud-based solutions are becoming more popular as they offer flexibility and scalability.
Trends in the market: One of the key trends in the BI software market in Uruguay is the increasing adoption of self-service BI tools. These tools allow non-technical users to access and analyze data without the need for IT support. Another trend is the use of AI and machine learning to provide more accurate insights and predictions.
Local special circumstances: Uruguay has a small but growing tech industry, which is driving demand for BI software. The country has a highly educated workforce and a stable political environment, which makes it an attractive location for tech companies. However, the market is still relatively small compared to other countries in the region.
Underlying macroeconomic factors: Uruguay has a stable economy and a high level of economic freedom. The country has a strong services sector, which includes IT services, and is well-integrated into the global economy. These factors are driving demand for BI software as businesses look for ways to stay competitive in an increasingly globalized world. However, Uruguay also faces challenges such as high inflation and a small domestic market, which can limit growth opportunities for businesses.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)