Business Intelligence Software - Guatemala

The projected revenue for the Business Intelligence Software market in Guatemala is expected to reach US$10.28m by 2024.
With an annual growth rate (CAGR 2024-2029) of 7.96%, the market volume is estimated to reach US$15.08m by 2029.
Furthermore, the average Spend per Employee in the Business Intelligence Software market is projected to be US$1.42 in 2024.
When comparing globally, United States is anticipated to generate the highest revenue, reaching US$13.96bn in 2024.
Guatemala's growing demand for Business Intelligence Software is driven by its expanding tech industry and the need for data-driven decision-making in businesses.

Definition:

The Business Intelligence Software market covers software applications that support organizations in analyzing, visualizing, and reporting data. They are also used to present information in a business context and thus support rational business decisions. These applications help to access data, implement queries, create reports, and perform advanced predictive analytics.

Products in the Business Intelligence Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Business Intelligence Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAS Institute, SAP, and IBM.

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Reporting & analysis software, such as Zoho Analytics, IBM Cognos Analytics, and Domo
Advanced & predictive analytics, such as Tableau, Amazon Forecast, and Adobe Analytics

AI software platforms, such as OpenAI, Alphabet, and DeepMind
Supply chain and product analytics, such as Azure Machine Learning, Tableau, and Qlik Supply Chain Analytics
Analytic data management and integration, such as SAS, IBM, TIBCO, and DataStax
Analytics and performance management applications, such as Paycor, BambooHR, and Lattice

The demand for Business Intelligence (BI) software in Guatemala has been on the rise in recent years, with companies across various industries recognizing the importance of data-driven decision-making.

Customer preferences: Guatemalan companies are increasingly adopting BI software to gain insights into their operations, customer behavior, and market trends. They seek solutions that provide real-time data visualization, predictive analytics, and reporting capabilities. Additionally, there is a growing preference for cloud-based BI solutions, as they offer scalability, flexibility, and cost-effectiveness.

Trends in the market: One of the key trends in the Guatemalan BI software market is the increasing adoption of self-service BI tools. These solutions enable non-technical users to access and analyze data without relying on IT departments, thereby improving efficiency and agility. Another trend is the integration of BI with other technologies such as artificial intelligence (AI) and machine learning (ML), which can enhance data analysis and decision-making.

Local special circumstances: Guatemala has a diverse economy, with a mix of traditional and modern sectors. This has led to a varied demand for BI software across industries such as agriculture, manufacturing, retail, and finance. Furthermore, many Guatemalan companies face challenges such as limited IT resources and infrastructure, which can affect their ability to implement and fully utilize BI solutions.

Underlying macroeconomic factors: Guatemala has experienced steady economic growth in recent years, which has led to increased investment in technology and digital transformation. Additionally, the country's strategic location and trade agreements with the US and other countries have made it an attractive destination for foreign investment. These factors have contributed to the growth of the BI software market in Guatemala.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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