Public Cloud - Guatemala

Guatemala

In Guatemala, revenue in the Public Cloud market is projected to reach US$320.70m in 2025.
Platform as a Service is expected to dominate the market in Guatemala with a projected market volume of US$100.20m in 2025.
Revenue in this market is anticipated to show an annual growth rate (CAGR 2025-2029) of 20.23%, which would result in a market volume of US$670.20m by 2029.
In a global comparison, it is noteworthy that most revenue will be generated the United States, amounting to US$466.10bn in 2025.
Guatemala is increasingly embracing public cloud solutions, driven by a growing demand for digital transformation among local businesses and government agencies.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Guatemala is experiencing considerable growth, driven by factors such as increasing adoption of digital technologies, rising awareness of the benefits of cloud services, and the convenience offered by online platforms. This growth can also be attributed to the various sub-markets within the Public Cloud market, which provide a wide range of services to meet the diverse needs of consumers. The overall growth rate of the market is significantly impacted by these factors, as they continue to drive demand for cloud services in Guatemala.

Customer preferences: As technology continues to advance in Guatemala, there has been a notable shift towards businesses and individuals utilizing public cloud services. This trend is driven by the growing need for flexible and scalable solutions that can adapt to changing business needs. Additionally, with the rise of remote work and the increase in online transactions, there is a high demand for secure and reliable cloud services that can support these activities. This shift towards cloud-based solutions is also influenced by the cultural value of efficiency and convenience, as well as the need for cost-effective solutions in the evolving economy of Guatemala.

Trends in the market: In Guatemala, the Public Cloud Market is experiencing a surge in demand for cloud-based services, with businesses and organizations increasingly relying on remote work and virtual operations. This trend is expected to continue as the country's digital infrastructure improves and more companies adopt cloud solutions for cost savings and scalability. As a result, industry stakeholders can expect increased competition in the market and a greater focus on security and data protection measures. Additionally, this shift towards cloud computing could also lead to potential implications for traditional IT service providers, as well as companies in sectors such as telecommunications and data storage.

Local special circumstances: In Guatemala, the Public Cloud market is still in its nascent stage due to limited internet access and low technology adoption. However, the government's efforts to improve digital infrastructure and promote foreign investment in the ICT sector are expected to drive market growth. Additionally, the country's unique cultural and linguistic diversity may pose challenges for cloud service providers in terms of language localization and understanding consumer preferences. Moreover, regulatory hurdles, such as data privacy laws and intellectual property protection, may also impact the market landscape in Guatemala.

Underlying macroeconomic factors: The Public Cloud Market in Guatemala is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with strong government support and investments in digital technology are experiencing rapid growth in the market, compared to regions with regulatory challenges and limited funding. Additionally, the increasing adoption of cloud computing solutions by businesses and organizations in the country is driven by the need for improved efficiency and cost savings in a rapidly evolving digital landscape.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.