Public Cloud - Zambia

Zambia

Revenue in the Public Cloud market is projected to reach US$61.50m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$19.25m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 22.07%, resulting in a market volume of US$166.70m by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Zambia is experiencing average growth, driven by increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience of cloud solutions. Factors such as Infrastructure and Platform as a Service, as well as Disaster Recovery and Desktop as a Service, are contributing to this growth, providing businesses with cost-effective and flexible solutions. Despite some challenges, such as limited internet access and data security concerns, the market is expected to continue its upward trend in the coming years.

Customer preferences: The growing adoption of digital transformation strategies across industries in Zambia has increased the demand for public cloud solutions. Businesses are looking to leverage the scalability and cost-effectiveness offered by public cloud providers. This shift towards cloud-based services is also driven by the need for remote collaboration and data accessibility, especially in a post-pandemic world. Additionally, with the rise in remote work arrangements and the increasing use of mobile devices, there is a growing demand for cloud-based productivity and collaboration tools.

Trends in the market: In Zambia, the Public Cloud Market is experiencing a surge in demand, as businesses and organizations increasingly shift towards digitalization. This trend is expected to continue, with the country's growing economy and increasing internet penetration rate. As a result, there is a rise in the adoption of cloud-based services, such as Software-as-a-Service (SaaS) and Infrastructure-as-a-Service (IaaS). This shift towards cloud-based solutions offers cost-effective and scalable options for businesses, allowing them to streamline their operations and improve efficiency. Additionally, the rise in remote work due to the COVID-19 pandemic has further accelerated the demand for public cloud services. This trend is significant as it offers opportunities for industry stakeholders, such as cloud service providers, to expand their offerings and cater to the growing market. However, it also poses challenges for traditional IT infrastructure providers, as they need to adapt and compete in this rapidly evolving landscape. Overall, the trajectory of this trend indicates a promising future for the Public Cloud Market in Zambia, with potential implications for economic growth and digital transformation in various industries.

Local special circumstances: In Zambia, the Public Cloud Market is experiencing growth due to the country's increasing internet penetration and efforts by the government to promote digitalization. The market is also driven by the unique challenges faced by businesses, such as limited access to physical infrastructure and high costs of traditional IT solutions. The demand for cloud services is further fueled by the country's expanding e-commerce sector and the need for efficient data management and security solutions. Additionally, Zambia's diverse cultural landscape and varying regulatory frameworks also play a crucial role in shaping the adoption and growth of the Public Cloud Market.

Underlying macroeconomic factors: The growth of the Public Cloud Market in Zambia is heavily influenced by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. As the economy continues to grow and stabilize, there is a rising demand for cost-effective and efficient cloud computing solutions in various industries. Moreover, the government's efforts to promote digitalization and investment in broadband infrastructure have created a favorable environment for the adoption of public cloud services. Additionally, the increasing trend of remote work and digitalization due to the COVID-19 pandemic has further boosted the demand for public cloud services in the country.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.