Public Cloud - Zambia

Zambia

Revenue in the Public Cloud market is projected to reach US$61.50m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$20.52m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 22.07%, resulting in a market volume of US$166.70m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$8.43 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Zambia is experiencing steady growth, fueled by increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience they offer. However, the average growth rate is impacted by factors such as limited infrastructure and low internet penetration, hindering the market's potential.

Customer preferences: With the increasing adoption of digital technology in Zambia, there has been a noticeable shift towards utilizing public cloud services for various business needs. This trend is driven by the need for cost-effective and efficient solutions, especially among small and medium-sized enterprises. Additionally, the rise of e-commerce and online business activities has also contributed to the growing demand for public cloud services as a means of managing and storing data. As more businesses and individuals embrace the benefits of the cloud, it is expected that the public cloud market in Zambia will continue to grow in the coming years.

Trends in the market: In Zambia, the Public Cloud Market is experiencing a significant increase in demand, driven by the country's growing digital economy and the need for flexible and scalable IT solutions. This trend is expected to continue as more businesses in Zambia realize the benefits of moving to the cloud, such as cost savings and increased efficiency. Additionally, the rise of remote work due to the COVID-19 pandemic has further accelerated the adoption of public cloud services. This trend is significant for industry stakeholders as it presents opportunities for growth and expansion, but also poses challenges in terms of data security and privacy. As the trajectory of this trend continues upwards, it is crucial for businesses to stay updated and adapt to the evolving public cloud market in Zambia.

Local special circumstances: In Zambia, the Public Cloud Market is still in its early stages of development, but is expected to grow rapidly in the coming years. The country's geographical location, with its landlocked status and limited physical infrastructure, poses challenges for traditional IT infrastructure. This, coupled with the government's efforts to improve internet connectivity and promote digital transformation, has created a conducive environment for the adoption of public cloud services. Additionally, the country's growing entrepreneurial spirit and increasing demand for cost-effective and scalable solutions are driving the demand for public cloud services.

Underlying macroeconomic factors: The Public Cloud Market in Zambia is primarily driven by macroeconomic factors such as technological advancements, government policies, and investments in digital infrastructure. With the rise of global digitization and the growing adoption of cloud computing solutions, Zambia is experiencing a surge in demand for public cloud services. This trend is further supported by the country's stable economic growth and favorable regulatory environment, which encourages businesses to invest in cloud technologies. Additionally, the increasing need for cost-effective and scalable IT solutions in the face of limited resources is also fueling the growth of the public cloud market in Zambia.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.